What is the plus factor?


We collaborate with leading promoters, full-scale event produers and global brands to create unparalleled live entertainment performances and experiences.



As one of the country’s leading venue activation firms, Non Plus Ultra can turn any event into a milestone. Our experts use decades of combined experience to uncover the perfect space for your engagement, and then help you refine each and every detail that will make it shine beyond everyone’s expectations.


Explore our portfolio of venues


SVN West

Once home to the legendary Fillmore West and Carousel Ballroom, SVN offers maximum versatility with three levels and over 100,000 square feet with a spacious outdoor rooftop. Want to rock? Permission granted.

6,000 PEOPLE  |  100,000 SQ FT

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SVN West

Once home to the legendary Fillmore West and Carousel Ballroom, this raw, multi-level open floor plan is steeped in musical history and perfect for concerts and corporate events.

6,000 PEOPLE  |  100,000 SQ FT

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PALACE OF FINE ARTS

This iconic landmark houses an enormous performance center and seated theater, all surrounded by a stunning lagoon and public recreation space.

4,500 PEOPLE  |  120,000 SQ FT

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PALACE OF FINE ARTS

Captivate everyone at your next large conference, gala, or tradeshow as they experience expansive Greco-Roman interiors and lush landscaping next to the Golden Gate Bridge.

4,500 PEOPLE  |  120,000 SQ FT

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the San Francisco MINT

With 100,000 square feet of ballrooms, gold vaults, and gaslight chandeliers, the Mint has been renovated to operate as a live events venue without losing any of its historical grandeur.

1,000 PEOPLE  |  90,000 SQ FT

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the San Francisco MINT

Rich in history and aesthetics, this Greek Revival masterpiece accommodates everything from VIP corporate parties to galas to grand weddings in the heart of downtown San Francisco.

1,000 PEOPLE  |  90,000 SQ FT

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the Midway

Paint your next artistic bash on this innovative, urban canvas located in the thick of the Dogpatch neighborhood—perfect for everything from concerts to cooking shows to pop-up gallery openings.

5,000 PEOPLE  |  41,000 SQ FT
3,000 - 5,000 PEOPLE  |  41,000 SQ FT

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the Midway

Paint your next artistic bash on this innovative, urban canvas located in the thick of the Dogpatch neighborhood—perfect for everything from concerts to cooking shows to pop-up gallery openings.

5,000 PEOPLE  |  41,000 SQ FT
5,000 PEOPLE  |  41,000 SQ FT

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Jones

Jones invites your guests to escape the hustle and bustle without leaving the city, featuring an 8,000 square-foot European courtyard terrace and unique spaces that feel like yours and yours only.

1,200 PEOPLE  |  12,000 SQ FT

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Jones

Jones invites your guests to escape the hustle and bustle without leaving the city, featuring an 8,000 square-foot European courtyard terrace and unique spaces that feel like yours and yours only.

1,200 PEOPLE  |  12,000 SQ FT

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Big

Handcrafted woodwork, vintage glassware, and bartenders who design artisanal cocktails to fit the mood of your intimate happy hours or small celebrations—what more could you ask for?

100 PEOPLE  |  2,000 SQ FT

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Big

Handcrafted woodwork, vintage glassware, and bartenders who design artisanal cocktails to fit the mood of your intimate happy hours or small celebrations—what more could you ask for?

100 PEOPLE  |  2,000 SQ FT

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San Jose Armory

The San Jose Armory was once home to the California National Guard and with its large main performance room, and several smaller more intimate lounges, it is now San Jose’s premier live entertainment venue.

800 PEOPLE  |  15,000 SQ FT

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San Jose Armory

Your attendees will enjoy breathtaking Spanish Revival architecture, beautiful weather on the patio, and expansive interiors at this historically significant landmark in Downtown San Jose.

800 PEOPLE  |  15,000 SQ FT


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