Diplo Street Festival Midway on Marin St. in the dog patch Goldenvoice is one of the largest talent bookers in the world and creator of Coachella has partnered with NPU to bring the bay some amazing events as seen here with Diploids performing in the streets of SF. Attendance: 25k Samsung Galaxy S10 Pop-up Salesforce Plaza The Samsung Experience Tour hit the streets of SF at the new Salesforce Plaza, showing gamers, health enthusiasts, and tech geeks alike Samsung’s latest and greatest in technology. Attendance: Public DirectTV & Pepsi SUPER BOWL 50 Party Pier 70 The ultimate experience for SB50 was hosted at San Francisco’s Pier 70, with three nights of live concert performances featuring Dave Matthews Band, Pharrell, Red Hot Chili Peppers and more. Attendance: 60k 420 HIPPIE HILL Robin Williams Meadow, Golden Gate Park, San Francisco, CA. Annual Event held on April 20th - One of the largest Cannabis events in California held for Free at a public park. Attendance: 25k

Activation services

Non Plus Ultra means nothing more beyond. So, fittingly, our capabilities go far beyond merely activating our iconic venues with spectacular live experiences. We work with promoters and event producers to create unrivaled productions, frequently envisioning the purportedly unthinkable and dabbling in the supposedly impossible.

Are you a live entertainment promoter or event producer? Let’s partner! Here is what else we bring:

Alternate site locations

Our portfolio venues do not always fit an event producers requirements. Not a problem. In addition to our portfolio, we have access to numerous other venues across the United States — one or more of which will fit any need.


Permitting live events and ensuring guest safety can be challenging. We have deep expertise in permitting, regulatory compliance, safety and operational best practices. We can work collaboratively or lead compliance requirements with all relevant governmental agencies, including fire departments, police departments, entertainment commissions, and health departments.


We operate food and beverage at all our venues; however, event producers and promoters may alternatively select from a list of preferred caterers or their own vendors to customize food experiences.

PR + marketing

From inspiration to execution, we’ll make sure the event is well-publicized through our network of award-winning PR, marketing, social, and design agencies. We also have an extensive email marketing list in cities where we operate portfolio venues.

In-house production

We offer flexible media packages that document the awesomeness of a live performance or other event. Our in-house team of producers, photographers, videographers, and content creators can capture the gestalt of the moment!

Tell Us About Your Event