Activation services

Non Plus Ultra means nothing more beyond. So, fittingly, our capabilities go far beyond merely activating our iconic venues with spectacular live experiences. We work with promoters and event producers to create unrivaled productions, frequently envisioning the purportedly unthinkable and dabbling in the supposedly impossible.

Are you a live entertainment promoter or event producer? Let’s partner! Here is what else we bring:

Alternate site locations

Our portfolio venues do not always fit an event producers requirements. Not a problem. In addition to our portfolio, we have access to numerous other venues across the United States — one or more of which will fit any need.


Permitting live events and ensuring guest safety can be challenging. We have deep expertise in permitting, regulatory compliance, safety and operational best practices. We can work collaboratively or lead compliance requirements with all relevant governmental agencies, including fire departments, police departments, entertainment commissions, and health departments.


We operate food and beverage at all our venues; however, event producers and promoters may alternatively select from a list of preferred caterers or their own vendors to customize food experiences.

PR + marketing

From inspiration to execution, we’ll make sure the event is well-publicized through our network of award-winning PR, marketing, social, and design agencies. We also have an extensive email marketing list in cities where we operate portfolio venues.

In-house production

We offer flexible media packages that document the awesomeness of a live performance or other event. Our in-house team of producers, photographers, videographers, and content creators can capture the gestalt of the moment!

Tell Us About Your Event

  • This can be an approximate date. If it's flexible, let us know in the comment box below.